5/6/2014 - Montgomery County awards first-ever tourism branding contract

Communications firm will develop marketing plan to launch brand for the regional tourism program

The Montgomery County/Blacksburg/Christiansburg Regional Tourism Office has selected BCF to develop the regional program’s first-ever tourism brand. BCF was awarded the contract for their proven creativity, capacity and resources needed to uniquely position the county and towns as a travel destination. The Virginia Beach-based agency will work to identify unifying elements of the county and towns to present the area as a single travel destination. The primary goal of the brand is to increase awareness and ease-of-recognition by visitors. BCF will also be responsible for drafting the marketing plan that outlines the deployment of the new brand.

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